Nilayo Sports Management Limited, organisers of Great Abeokuta 10KM Race has announced Rite Foods Limited as the headline sponsor of the race. Mr. Bukola Olopade, the Chief Executive Officer of Nilayo Sports Management Limited said “We are delighted to announce Rite Foods Limited as Headline sponsor of the second edition of Great Abeokuta 10KM Race. This partnership also perfectly coincides with the concept of this edition of Great Abeokuta 10KM Race which is to be ran solely by Nigerians.

“All runners will have the ultimate dollar prize to contest for. This event will mark itself in history as Nilayo Sports will be organising a road race without foreign runners for the very first time. “We felt that is important to push the Nigerian narrative, that is why we also themed this year’s race ‘Naija, race for homeland,’ it is necessary to showcase the dynamism of our strength as a nation of great people who are committed to excellence in all human endeavours.”

Boluwatife Adedugbe, Assistant Brand Manager, Rite Foods Ltd said “The event is going to be extremely memorable; attendees are going to be treated to a refreshing experience with the fantastically array of quality products strategically positioned at all race points in following through with an experience like never before.

“This strategic partnership with Nilayo Sports fits perfectly with promoting the proudly Nigerian narrative with Rite Foods being a pioneer of the “Proudly Nigerian and Truly World Class Narrative” in the FMCG industry, which is significant to the event essence.”

The Bigi Abeokuta 10KM Race is scheduled for 13th of November 2021. The route starts at Ake Palace and end at M.K.O Abiola International Stadium. The event will feature a 10KM Race and a Wheelchair category. The race is greatly supported by Ogun state government. Other sponsors include Access Bank, Kenya Airways, Suzuki, Ecogas and IBD Hotels.

Rite Foods Limited is a truly world class, proudly Nigerian Foods and Beverages manufacturing company which began food production in March 2008. Rite Foods is a major player in the sausage segment of the food industry and is gradually gaining market share in the soft drinks and energy drinks’ segment of the beverage industry in Nigeria. Rite Foods Limited manufactures under high ethical standards and hygienic conditions to produce quality products that are fit for consumption.

Nilayo Sports Management Ltd is asports management and marketing company based in Lagos, Nigeria. Nilayo has worked with some of the biggest names in the world of sports including World Athletics, Confederation of African Athletics and Athletics Federation of Nigeria.

Nilayo organises several sporting events across the country, which include Access Bank Lagos City Marathon which is the biggest Marathon in Africa and Elite labelled by World Athletics, Great Abeokuta 10km Race, Africa’s foremost ultrarace, the Valuejet IAU African Championship Remo, a 50km Ultrarace held in Ogun state among others.